In this day and age, seemingly dominated by social media and the online world, some might wonder if postcards are still relevant at all. Will people really care about a printed image when they could easily find similar results with a quick Google search? Here at ID Source, we’ve seen first hand the effect that postcards can still have, and we wholeheartedly recommend them to businesses looking to stand out with a creative marketing solution. Here are a few reasons why promotional postcards can provide a fantastic ROI.
Track reach. First of all, from a strategic standpoint, giving out promotional postcards will make it very simple to track the reach of your marketing campaign, and being able to measure results is always important. Here’s how postcards can achieve those results:
More info than a business card. Giving out a postcard will allow you to share quite a bit of information with your potential customers and clients, and, assuming you are confident in your products and services, it is safe to assume that the more customers know about your company, the more likely they are to patronize it.
Easy to read. Postcards have a much higher read-through rate than marketing letters, and the reason is obvious: postcards are easier and more enjoyable to read!
Kept around longer. Even if your potential customers do read a marketing letter, and even if they are interested, the odds are still pretty good that they will simply trash it upon finishing. (When’s the last time you kept a promotional letter hanging on the fridge?) Because postcards are more aesthetically pleasing, though, people are much more inclined to keep them around, and this increases the odds that your customers will actually follow through on your call to action.
Human connection. Last but not least, let’s return to the original theme discussed in the intro: has social media and the internet rendered postcards null? We would argue that no, because there is simply something more tangible and more human about receiving a physical piece of mail. Some experts have been predicting for decades now that snail mail will eventually die, but quite the opposite has been true: physical mail has remained important and widely used for both personal and professional use. ID Source’s customized postcards are the perfect way for your company to get in on the action. Visit us online today to learn more.