For online businesses that offer a physical product, shipping represents a serious responsibility and a make-or-break element of business management. Here are a few ways that you can help ensure that your company gets shipping right.
- Select your service wisely. Shipping can represent an important logistical cost, and its speed and efficacy play an important role in determining customer satisfaction. Because of this, you should not take your decision about which shipping service to offer lightly. Weight the potential costs of varying services carefully, and always reevaluate.
- Shipping can be a fantastic promotion. Depending on your average margin of profit per sale, it is feasible that the cost of shipping is low enough to warrant a free-shipping promotion for your customers. For many people, the benefits of such program offer a strong financial and psychological incentive to commit to a purchase.
- Should you charge for handing? This is a common question that many businesses struggle to answer. For some companies, charge for the price of packaging and labor involved in packing makes financial sense, and for others it is not worth the inconvenience to customers: there are no universal answers to this dilemma. However, it is possible that a slight raise in prices could offset the cost of paying handling on your own, while also providing more transparency.
- Package Professionally.
Last but not least, don’t skimp on packaging services! Although simply placing your product in whatever packaging you can get ahold of might suffice in the early stages of your growth, it is ultimately not going to create the impression that you want to provide for your customers. Spending a bit extra on branded, customized packaging is a smart and cost-efficient way of investing in better brand awareness. Visit ID Source online to learn more.