If you’re looking for a creative marketing solution that brings in new customers while keeping the old ones coming back for more, then a customer loyalty program may be the right choice for you. Thanks to barcoded customer loyalty card solutions offered by companies such as ID Source, implementing and tracking such programs is now easier and more affordable than ever, and the rewards can be substantial.
Of course, no two companies are the same–and no two customer loyalty programs should be, either! You will need to use both creativity and a bit of your unique knowledge about your customers to decide what form your program should take. To get you started, though, try considering the three most common templates for a customer loyalty program: frequency programs, points programs, and cash back programs.
- Frequency Program. Probably the simplest form of customer loyalty program. Under this system, customers are rewarded each time they make a purchase at your location. A good example of this would be a coffee shop that gives you a free drink for every ten drinks that you’ve ordered. Of course, you’re always free to add further conditions. For example, some coffee shops require that free drink to be a small, even if you’ve been buying large drinks all the while!
- Points program. Under a points program, customers will earn set amounts of points for varying purchases. The general tendency is for frequency programs to be used in high-volume, low price industries such as that aforementioned coffee shop, whereas points are used in more expensive industries, such as for airlines and hotels. Points tend to be relative to the amount of cash spent, though other promotional factors may apply. An airline looking to sell more international flights may offer double points on such flights, for example.
- Cash back program. These are very similar to points programs, but rewards earned are expressed directly in terms of cash earnings. You may earn 3% cash back to spend on your next hotel stay, for example.
To learn more about customer loyalty programs, and how you can get started with your own customer loyalty cards, visit ID Source online today.